Brand films, editorial documentation and social content for considered brands — quiet work that lasts longer than the feed.
Most brand video today is made to fill a slot — a campaign, a launch, a calendar gap. We think that's the wrong starting point.
Onfullframe is a small studio for brands that prefer a quieter register. We spend more time understanding the company than we do behind the camera. The shoot is a third of the work; the rest is research, listening, and edit.
What we produce sits closer to editorial than advertising — footage you can use across a season instead of a single post, told in your voice rather than ours.
Every engagement is shaped to the brand, but the work itself tends to fall into one of four shapes. Pick what fits — or we'll suggest.
The flagship piece. A 60-to-180-second film that sits at the top of your website and replaces the elevator pitch. Used in pitches, paid campaigns, and trade. One per brand, made to outlast the year.
Vertical, native to the platform, made in batches. Reels, shorts and vignettes shot in a single production block so the team has two to three months of content from one shoot day.
Events, openings, behind-the-scenes, profile pieces. Quiet observational coverage that captures what actually happened without staging it — for archive, press, and recap films.
A monthly engagement for brands that want a director on call. We sit in on planning, shape the visual language across channels, and produce on demand. Fewer briefs, more momentum.
A short list, not the full archive. Each piece is a different register — from a property film to a photo editorial. Open one to see everything.
A property film for a coastal hotel in Ericeira — atmosphere first, amenity second.
Editorial content for an independent barber — process, portrait, and a cinematic anchor film.
Editorial · Photography
2026
A photo editorial — Sofia in conversation with Gaudir, shot in Sri Lanka. Quiet frames, soft light, no copy.
Ongoing content partnership — editorial portraits, procedural documentation, and a vertical content cadence.
Francisco doesn't just film what's in front of him — he listens for what the brand is trying to say, and then frames it.
— Founder, MOOD Belgium
Every project follows the same rhythm. You get a written direction before we shoot, a single review pass on the edit, and final files on a fixed date — not a window.
A 60-minute conversation. We come prepared, having read your site and recent work. We leave with a one-page brief for your sign-off.
Treatment, shot list, references, schedule, locations. Sent as a single PDF you can read in one sitting — no slack threads.
One to three production days, depending on scope. We come small — never a circus. You get raw selects within 48 hours of wrap.
First cut, one review, final master. Delivered in every format you'll need — horizontal, vertical, square — plus stills.
Onfullframe is not an agency. There's no account manager, no junior bouncing your email between desks. You work with Francisco directly, from first call to final master.
I founded Onfullframe in 2022 after a decade of freelance work across hospitality, design and event documentation. The studio is intentionally small — I take on a limited number of engagements each year so the work stays close, and the calendar stays honest.
My approach is editorial before commercial: spend more time on the brief than on the shoot, capture what's actually happening rather than staging a version of it, and deliver files that you'll still want to use a year from now.
Based in Brussels, available worldwide, and happy to travel for projects that warrant it.
The studio takes on a small number of engagements at a time so the calendar stays honest. If you're considering a film for the next season, the earliest conversations get the best dates.
A short note is enough. We reply within two working days, in person — never with a templated form.